Archive for the ‘Guest post’ Category
The letters SEO stand for search engine optimization that refer to a way by which you can have better access to a website and have a much better visibility in a search engine. SEO can help optimize a website by editing the HTML, the back links, the indexing activities and the associated coding that is related to a website. There are many tips according to which you can make your SEO blog work more effectively. We will touch upon some of them.
Firstly, you need to write more descriptive post titles. You can channel them by optimizing your blog for search and the driving of traffic. Dull and obvious titles do not captivate the attention much. You can write clever but fun titles as these will get more people to visit your blog.
Pictures Are Eye-Pleasing
You can also add pictures which are according to the text that you have posted on the blog. You can use SEO keywords as an integral part of your search. You can do this by adding key terms for the pictures that you have provided in your blog.
The next thing that you need to do for people to actually like your blog is that you post into your blog more often. You must update your blog on a daily basis as this would help you in getting more customers for your blog. Obviously it is not possible to add something new every single day. What you can do about that is, take some latest news related to your blog, write a few lines on it and share a backlink to that website. This will attract a lot of traffic.
The Back Links
You can also link other quality pages which are related to your blog. There are many reasons for doing so. One of these reasons is that the ranking of your blog increases as you do so. You also need to generate the inbound links as they link your blog with the points that you have. Your search engine gets more publicity this way as it gets visited more often.
For basics, you also need to get your SEO blog registered to the major search engines so that they get more views. You can try doing different things with your blogs as this aids in attracting more people, for instance, adding polls, interesting picture and of course, interesting content.
We are living in a digital age where it is very easy to create quality photos, videos and a number of other multimedia presentations for the purpose of business promotion. Contrary to popular belief, a very large budget is not required for advertising campaigns that use the concept of video SEO marketing. You can actually be creative with your own video camera and sit on your computer with video editing software and create your own online video SEO marketing campaign. Video Marketing is fast becoming a popular tool for SEO as it is attractive and conveys the message much faster. Consumers in US love watching videos and hence it is considered an effective way to promote a website. There are many ways in which a video SEO can benefit a website and we will discuss about these and other issues in this article.
Benefits of Video SEO
With the help of video SEO, you can reach a larger audience through social networking. It has been a very successful strategy to get the most of inbound links. You can give in a lot of details in a video which will actually serve your purpose better. But the most important benefit that you can derive from a video SEO is that it will increase your traffic. A larger audience gets attracted as it is an affordable method to get a larger chunk of the fan following. This is a good exposure of the website and it is more appealing to the prospects. More and more visitors will come to your site to check out the prices and the different products. This means video SEO can also help to generate more revenue.
Optimizing videos for SEO
The search engine will not be able to extract the keywords from the videos and hence application of a few skills is required. When you are uploading the videos, you must add title, location and a small description to it.
Titles & captions - The title of the video must contain the targeted keywords. You must caption your video wherever it is possible. Adding keyword based titles will make the video accessible to the end users.
Right Format - A video sitemap must be submitted in the proper format which will also include keyword tags and description. This will ensure that the video is in the good books of the search engine.
Keywords - The keywords must be used in the description of the video also. Judicious use of keywords will help proper indexing for a certain related query.
URL - One of the best video SEO practices is to optimize the URL so that the desired results are produced. Include the title of the video in the URL. The search engine will follow the path (URL) to locate the file. So it is necessary to give relevant file names to the video. Secondly, the attention span of an internet user is always under suspect and you must ensure that the length of the video is not more than 10 min.
Spread the video - Uploading the video is not the end of your task. You must let the net users know where they will find your video. You can do it through blogs, communities and friends. You can also make the links available on Facebook and Twitter to enjoy a wider reach.
Goal of video SEO
The goal of preparing a video SEO is to either make the video popular or to increase the search referrals for your website. This will ultimately help in raising the ranking of the website which is very important for any site. If you really want to increase website traffic through your video then you must not submit your video to other websites. Load the video on your own website and prepare a document which is known a site-map. The sit-map will act as a guide for the search engines with respect to videos, thumbnail images and titles. This information will be used by the search engine to index a video as it helps a great deal in the improvement of the rankings.
If you want the video to distribute among the netizens then you have the option of uploading it on video sharing websites like YouTube. Your video will get an assured traffic and will be accessed by a large number of users. Take the help of video submission software to submit the video in the major video sharing websites.
It is true that video SEO is a relatively new concept but it is definitely a promising domain. Search engine marketing agencies are not at all ignoring this new powerful tool when they are devising their search engine optimization strategies. People who will watch the videos will understand your stronghold on the subject and will look forward to your advice and tips.